Through design leadership, I have championed a user-centered process to develop products and services based on insights.
I have experience using a range of insight gathering methodologies: from running cross‐functional workshops using techniques like co‐creation, to conducting in-home ethnographic interviews to listen and observe.
The key is being able to translate the findings into usable, actionable information. I excel at understanding the audience and presenting the outcomes of insight gathering. I transform those insights into opportunities, ideation, and realized products and services that matter to users and build brand loyalty. I have a wealth of experience in taking ideas from a napkin sketch through to beautifully executed production, but my real strength lies in front end development of insights-based products that users need and want.