My people management experience has included being responsible for individuals’ career paths directly reporting to me, managing outside contractors and vendors, and also leading project teams with multidisciplinary members.
Through design leadership, I have championed a user-centered process to develop products and services based on insights.
I have experience using a range of insight gathering methodologies: from running cross‐functional workshops using techniques like co‐creation, to conducting in-home ethnographic interviews to listen and observe.
The key is being able to translate the findings into usable, actionable information. I excel at understanding the audience and presenting the outcomes of insight gathering. I transform those insights into opportunities, ideation, and realized products and services that matter to users and build brand loyalty. I have a wealth of experience in taking ideas from a napkin sketch through to beautifully executed production, but my real strength lies in front end development of insights-based products that users need and want.
Through my role in design management, I have brought strategic thought leadership that elevates the role of design.
In 2012, I led a team to successfully complete a strategic exploration by suggesting a multi-year program that would increase brand recognition through a planned program of kitchen product and service additions.
In another undertaking, I led a year-long project to reinvent a failing business segment’s products and services that was informed by ethnographic user studies and deep insight gathering.
In order to visualize the opportunity, I have led the creation of visions that show how a company could expand and own a tangential product or service category. A vision created for Robern, the luxury brand subsidiary of Kohler Company, resulted in the category expansion and the launch of bath vanities that integrated new technologies for the bath space.
In response to rising commodities prices, and regulatory pressures, I led a team that explored a partnership between a large corporation and a budding entrepreneurial startup; co-developing a pressed bio-fiber material that could revolutionize cabinet manufacturing methodology, and bring value to the consumer.
Additionally, I created a vision for a company to own a new product and service category, which included a plan for a new selection and sales strategy.